Referral Requests for Clients Seeking Multi-Generational Homes Due to Economic Shifts

Introduction

Hi there! I'm Edi Shek, and I've noticed a significant shift in the housing market lately. Many families are exploring multi-generational living options, driven by the current economic landscape. This script is designed to help you confidently ask for referrals to connect with these families and provide them with much-needed expertise and solutions.

Opening Lines

"Hey [Referral Partner's Name], how have things been on your end? Hope you're having a productive week." [PAUSE] "I’m reaching out because I've been seeing a growing trend, and I immediately thought of you and your expansive network." [LISTEN] "Specifically, I’m seeing more and more families looking for multi-generational living solutions, driven by today's economic realities. Do you ever come across clients expressing that need?"

Main Script Body

"You know, with rising interest rates, increasing cost of living, and the general economic uncertainty, many families are finding strength in numbers. They're pooling resources, looking for properties that can comfortably house parents, children, and sometimes even grandparents under one roof, or at least on the same property."

"This isn't just about saving money; it's also about shared childcare, elder care, and simply strengthening family bonds. We're talking about homes with in-law suites, finished basements with separate entrances, properties with Accessory Dwelling Units (ADUs), or even just layouts that allow for distinct living zones."

"My team and I have developed a real expertise in this niche. We understand the unique challenges and opportunities involved, both from a real estate perspective – finding the right property – and from a mortgage standpoint, navigating financing options like FHA 203(k) loans for renovation, or even helping families structure shared ownership agreements."

"We've seen how impactful it is for these families to find a home that truly fits their evolving needs. It reduces financial stress and provides a much-needed sense of security. I believe my insights and our specialized approach can be incredibly valuable to anyone in your network considering this kind of move."

"So, my question for you, [Referral Partner's Name], is this: As you're talking to your clients, have you heard anyone mention they're looking to combine households, perhaps due to financial reasons, a new baby, an aging parent, or just a desire for more family closeness?" [PAUSE] "If you know of anyone who might benefit from a confidential conversation about what's possible, I'd love the opportunity to connect with them." [LISTEN]

Handling Objections

1. "I need to think about it." "Absolutely, I completely understand. It's not every day you have clients looking for such a specific solution, but I bet once you start listening for it, you'll be surprised. What I can do is send you a brief one-pager outlining the key benefits of multi-generational living and the types of solutions we offer. That way, if the topic comes up organically with a client, you’ll have some helpful information right at your fingertips. Would that be useful?"

2. "My clients are concerned about current rates/prices. They're hesitant to buy anything big right now." "That's a very valid concern, and it's precisely why multi-generational living is becoming so popular. While individual rates and prices might seem high, the power of combining incomes and expenses often makes homeownership, especially of a larger, more suitable property, far more attainable and sustainable. Instead of two or three separate households paying market rent or multiple mortgages, they're consolidating resources into one asset. We can explore creative financing options, like a parent co-signing, or even leveraging equity from a property an older generation might already own. It’s about leveraging combined financial strength to make a strategic move that saves money in the long run. Often, the monthly 'per person' cost ends up being lower than living separately. I'd be happy to outline some scenarios for them to see the real numbers."

3. "I'm already referring my clients to someone else." "I appreciate your loyalty, and I completely respect that. My focus is quite specific right now: families explicitly exploring multi-generational living due to today’s economic pressures. While your current referral partner is likely excellent at general real estate or mortgage needs, multi-generational housing often requires a deeper understanding of specific property types, zoning, potential ADU conversions, and specialized financing options that cater to multiple income streams and family structures. We've really honed our skills in this niche. Perhaps for these very specific multi-generational needs, we could be a specialist resource to supplement your existing network, ensuring your clients receive the most tailored expertise available for their unique situation. There's plenty of business to go around, and my goal is simply to make sure these families have every possible advantage."

4. "My network isn't really looking right now, or isn't ready for such a big move." "That's fair. A move like this is certainly significant. However, the economic shifts we're seeing aren't temporary; they're pushing more and more families towards these discussions, even if they aren't actively searching yet. Often, the 'not ready yet' simply means they haven't explored the possibilities or understood how achievable it can be. We offer complimentary consultations to help families understand the process, assess their options, and see if this truly makes sense for their situation – without any pressure or obligation. It's about empowering them with information so they can plan for the future. Even an initial conversation could plant a seed that helps them feel more prepared when the time is right. We can provide valuable insight long before they're ready to make an offer."

Closing Sequence

"So, [Referral Partner's Name], based on what we've discussed, does it sound like there's anyone in your sphere who might benefit from this specialized approach?" [PAUSE] "If so, how about we set up a quick 15-minute call next week to delve a little deeper into how we collaborate, and I can share some specific examples of how we've helped families just like these? Does Tuesday or Wednesday work better for you?"

Follow-up Strategy

Following up is key. If they need to think about it, send that one-pager within 24 hours. If they agree to a call, send a calendar invite immediately. If no immediate referral, touch base again in 7-10 days with a relevant article about multi-generational living trends or a success story, reinforcing your expertise without directly asking again.

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Go out there and make a real difference for families looking to find stability and connection through multi-generational living. Your expertise is more valuable now than ever.